Education
- BA(Hons) Promotional Media – 2:1
Southampton Solent University - Higher National Diploma (HND) Advertising and Media Communications.
Southampton Solent University
Professional Summary
As a results-driven Marketing Leader with extensive experience in B2B SaaS marketing, I specialize in demand generation, consistently driving growth and profitability. In my current role as Director of Marketing, I oversee strategy and execution, leading a team to generate over $2.4 million in ACV opportunities. I have successfully increased LinkedIn ROI by 3x, boosted MQL-to-opportunity conversion rates by 20%, and optimized marketing spend, all while reducing spend by 50%.
I bring a data-driven mindset, leveraging analytics platforms (Salesforce, Google Analytics, Pardot) to continuously refine strategies and improve performance. I am known for my collaborative leadership and ability to align cross-functional teams to create compelling, engaging content that drives qualified leads.
Skills
Demand Generation Strategy
B2B SaaS Marketing
Lead Generation & Nurturing
Proficient in Salesforce CRM
Marketing Automation (Pardot)
Marketing Funnel Optimization
- Data-Driven Performance Marketing
PPC & Paid Media Strategy
Customer Journey Mapping
Marketing Analytics & Reporting
Brand Development & Positioning
Content Creation & Messaging
- SEO & Organic Growth
Budget Management & ROI Optimization
Agency & Vendor Management
ICP (Ideal Customer Profile)
Web Design and Development
Adobe Creative Suite
Experience
Marketing Director
Left Main REI | February 2025 – Present (Remote)
Director of Marketing
Cloud Coach | January 2024 – Present (Remote)
- Designed and executed multi-channel demand generation campaigns across paid LinkedIn, Google Ads, and email automation (Pardot), implementing a 3-stage nurturing funnel with tailored content at each touchpoint to drive significant growth in inbound lead and SAL quality.
- Defined new ICP and company messaging in collaboration with GTM teams, driving consistent and relevant communication across all customer touchpoints.
- Fostered strong cross-functional collaboration with product, sales, and external agencies to align demand generation strategies and workflows.
- Led a comprehensive overhaul of the digital tech stack, streamlining operations and increasing marketing efficiency year-over-year.
- Developed an ABM strategy using Company Identification software (Leadoo, G2, Apollo, ZoomInfo) to target accounts
Cloud Coach | June 2022 – December 2023 (Remote)
Played a critical role in increasing company EBITDA, contributing to a successful private equity acquisition.
Managed digital campaigns to optimize reach and demand/lead generation.
Analyzed web analytics and improved engagement through strategic marketing decisions.
Led and managed data-driven marketing campaigns utilizing tools such as Pardot, web analytics, PPC, and Google Ads, successfully optimizing strategies to drive significant lead generation.
Oversaw website management and development, leveraging A/B testing to increase Marketing Qualified Leads and improve user experience.
Hyphen8: Salesforce Consulting Partner | April 2020 – June 2022 (Remote)
- Lead marketing consultant for non-profit customers, managing external marketing strategies to increase lead generation by developing and optimizing paid and organic campaigns.
- Managed website development campaigns for Hyphen8 and external customers by developing content, UX/UI, messaging and website build (front and back-end)
- Creating social media strategy to engage with current and new audiences.
- Developing tender applications for new customer opportunities for Hyphen8 using marketing best
- practices.
CAMFED – Campaign for Female Education | January 2013 – March 2017 (Cambridge)
- Utilized Salesforce for CRM reporting and campaign management, ensuring data-driven decision- making and optimized donor engagement.
- Directed print and digital marketing campaigns, including a $1.4m seasonal campaign, driving significant fundraising results.
- Acted as International Digital Marketing Lead, fostering collaboration between teams in Cambridge (UK) and San Francisco (USA), and traveled to develop marketing and fundraising strategies.